Idea → app in 12 weeks,
with AI doing the heavy lifting.
Most people with an app idea never ship. Not because they lack talent — because they don't have a system. Element gives you the system: a weekly cadence, expert coaching, AI tools, and a cohort of builders keeping each other accountable.
You'll define your user, map the core problem, run lightweight user research, and pressure-test your idea before touching a design tool.
Full app screens, user flows, component library, and a clickable prototype — designed with AI assist and refined through peer critique.
A functional native or web app built using AI-assisted development tools. Real code, real backend, real data — not a prototype.
App Store submission, landing page, launch strategy. You graduate with a live product, real users, and a portfolio piece that speaks for itself.
Structure that actually fits
your life.
Every week follows the same rhythm — so you always know what's coming and what's expected.
2-hour live workshop every Tuesday. Concept deep-dive, live demos, and Q&A. Recorded for async viewing.
Wed–Fri are yours to work. Async channels and drop-in office hours keep help close when you're stuck.
Every Friday, swap deliverables with a partner for structured critique. The fastest way to level up fast.
Each week ends with a concrete artifact — a doc, a Figma file, a commit, a post. No week ends without something shipped.
Curated prompts, tool walkthroughs, and template libraries for every major AI tool used in the program.
Private Discord with your cohort. Most alumni say the network is the most valuable thing they got from the program.
Most app ideas fail because nobody wanted them. Phase 1 is about making sure yours isn't one of them — fast.
- Jobs-to-be-done framework
- Running 5-minute user interviews with AI prep
- Problem statement vs. solution statement
- Idea pressure-testing: 10 questions before you build
- Claude for research synthesis
- ChatGPT for interview question generation
- Notion AI for organizing findings
- Competitive landscape mapping
- Positioning your differentiator
- Scoping your MVP: what's in, what's out
- Writing a concise product brief
- Perplexity for market research
- Claude for competitive analysis
- ChatGPT for positioning brainstorm
Four weeks of focused design work. From information architecture to pixel-perfect screens, you'll build the full design system and prototype for your app.
- Information architecture fundamentals
- User flow diagramming
- Lo-fi wireframing with AI generation
- Navigation patterns for mobile apps
- Figma AI for wireframe generation
- Whimsical AI for flow diagrams
- Claude for IA feedback
- Building a design system from scratch
- Typography, color tokens, spacing scales
- Component-first design in Figma
- Dark vs. light mode considerations
- Midjourney for moodboards & asset gen
- Figma AI components
- Galileo AI for component ideas
- Applying design system to all screens
- Microinteraction design
- Empty states, error states, loading states
- Accessibility basics: contrast, tap targets
- Figma AI for auto-layout suggestions
- Runway for motion references
- Claude for copy generation
- Building interactive prototypes in Figma
- Guerrilla user testing (5 users, 30 mins)
- Synthesizing feedback into design decisions
- Developer handoff: specs, assets, documentation
- Maze for remote user testing
- Claude for feedback synthesis
- Zeplin for dev handoff docs
This is where your Figma files come alive. Using AI-assisted dev tools, you'll build a working, deployed app — no computer science degree required.
- Setting up Expo / React Native or Next.js
- Understanding the project file structure
- Prompting Cursor to scaffold components
- Design-to-code workflow with v0
- Cursor IDE for AI-assisted coding
- v0 by Vercel for UI generation
- Claude for code explanation & debugging
- Supabase project setup and schema design
- Authentication: email, Google, Apple sign-in
- Reading and writing data from your app
- Row-level security basics
- Supabase AI for schema generation
- Cursor for writing data hooks
- Claude for SQL query help
- Feature-by-feature build sprint
- Debugging with AI: how to prompt your way out
- Push notifications setup
- In-app payments with RevenueCat or Stripe
- Cursor for feature implementation
- Claude for architecture decisions
- RevenueCat for in-app purchases
- UI polish: animations, transitions
- Performance profiling basics
- Running a TestFlight / Play Store beta
- Analytics setup: Mixpanel or PostHog
- Cursor for bug fixing & refactoring
- TestFlight for iOS beta distribution
- PostHog for analytics
Building the app is half the work. Weeks 11 and 12 are about getting it in front of real users and setting yourself up for growth.
- App Store optimization (ASO) fundamentals
- Writing a compelling store listing with AI
- Building a landing page with Framer or Webflow
- Generating marketing screenshots with AI
- Claude for store copy & metadata
- Framer AI for landing page
- Midjourney for marketing visuals
- Product Hunt launch strategy
- Content & social growth frameworks
- Retention mechanics and re-engagement
- Demo Day: present your product live
- Claude for go-to-market strategy
- Taplio for LinkedIn growth
- Runway for launch video
Built for builders
at every level.
You don't need a technical background. You need an idea and the commitment to ship it.
You know how to design — now learn to build. Leave with a shipped product, not just another Figma file.
Stop depending on dev sprints. Build your own prototype and validate faster than your current process allows.
Turn your side project into something real. Get the skills to build an MVP without a co-founder or agency.
Build the portfolio project that proves you can do the job. Walk into interviews with a live app, not a PDF.
You have an audience and ideas. Learn to build the tools and products your community actually needs.
Expand your service offering from design or marketing into full product builds. Charge more. Deliver more.
One price.
Everything included.
No upsells. No tool costs. All software licenses for the program are included.
- ✓ Full 12-week program
- ✓ All live sessions + recordings
- ✓ 1-on-1 weekly check-ins
- ✓ Lifetime community access
- ✓ Demo Day participation
- ✓ Full 12-week program
- ✓ All live sessions + recordings
- ✓ 1-on-1 weekly check-ins
- ✓ Lifetime community access
- ✓ Demo Day participation