AI Product Design Course: Design and Ship with AI | Element
Element Education
For designers

An AI product
design course
for the craft
you have

Twelve weeks of designing and shipping a real product with AI in the loop. For designers who can already draw a screen and want to stop handing off, and for beginners who want the whole path at once.

Cohort 06
Starts
Jan 11, 2027
Applications
Open now
Duration
12 weeks
Commitment
~10 hrs / week
Format
Live, remote
Tuition
$2,400
01 · The shift

What AI actually changed about design

AI commoditised production. Drawing screens, writing content, generating variations: all of it got cheap. That is the part people panic about.

What it did not touch is judgment. Knowing what to build, recognising what good looks like, and being able to say why. If anything those became more valuable, because the cost of producing something mediocre fell to nearly zero and the volume went up.

This course is built around that split. AI does the production. You do the deciding. By the end you have shipped a product, which is the only way to find out whether your judgment was any good.

02 · The tools

What you will actually use

Thinking and research

Claude, ChatGPT and Perplexity for synthesis, interview preparation and market research.

Design and assets

Figma as the backbone, with Midjourney, Stitch and Runway for imagery and motion.

Design into code

v0 and Cursor, for turning a screen you designed into an interface that runs.

Testing and analytics

Maze for usability testing and PostHog for what people do once it is live.

03 · What you leave with

Five portfolio pieces, one real product

04 · Choosing one

What to check before you pay for any of them

Plenty of courses added the words AI product design to an existing syllabus without changing the syllabus underneath. Six questions separate the ones that did the work, and they are worth asking of this course as firmly as of any other.

Does anything actually ship

Most design courses stop at a prototype, because a prototype can be graded and a launch cannot. Ask what exists at the end that a stranger could open and use. If the answer is a Figma file and a case study, you have bought a portfolio exercise.

Is AI the method or a module

A week titled Introduction to AI Tools bolted onto a 2019 syllabus is not an AI design course. The question is whether AI carries the production work throughout, because that is what changes where your own hours go.

Do you work on your own idea

Fixed briefs are easier to teach and worth less afterwards, and everyone graduates holding the same food delivery app. On your own product the decisions are real, which is the only condition under which judgment actually gets exercised.

Is it live, with someone answering

Self-paced video courses are abandoned at rates providers rarely publish, and the reason is not laziness. Ask whether sessions are live, whether a human reviews your work, and what specifically happens on the day you get stuck.

Has whoever teaches it shipped

This practice changed inside the last two years. Anyone who has not shipped recently is teaching from a moving target they are not standing on. Ask what they built, and when they built it.

Do you own what you make

Check who owns the code, the designs and the product itself. Platform-based programs often keep your work inside their ecosystem, which turns your capstone into something you cannot take with you.

For the record, against that list: a published app rather than a prototype, AI in the production work every week rather than in one module, your own idea from module 1, live sessions with your work reviewed, taught by someone who still ships, and the code and designs are yours outright. The planning session is a reasonable place to test any of those claims before committing.

05 · Before you apply

Questions, answered straight

Is this for designers or beginners

Both, honestly. Practising designers use it to add the AI workflow and the shipping skills on top of a craft foundation they already have. Beginners get the full path, because the same curriculum teaches the fundamentals first.

Will AI make my design skills obsolete

The opposite, if you adapt. AI commoditises production but raises the value of judgment: knowing what to build, what good looks like, and why. The course is built around exactly that division of labour.

Which AI tools does it cover

Claude, ChatGPT and Perplexity for thinking and research. Figma, Midjourney, Stitch and Runway for design and creative assets. v0 and Cursor for turning design into working code. Maze and PostHog for testing and analytics.

Can I do this alongside a full-time job

Yes, it is designed for it. Plan on about ten hours a week: one live session, hands-on build time, and peer review. Sessions are recorded if you miss one.

What does it cost

$2,400 paid in full, or three monthly payments of $900, covering everything. There is no premium tier and nothing held back.

06 · Related

Other ways in

Bring the idea
Leave with the app

The planning session is free and one to one. If this is not the right fit for what you are trying to build, you will leave knowing that.

At a glance
Cohort 06 starts
Jan 11, 2027
Applications
Open now
Tuition
$2,400