Product design roles
The combination of research, craft and shipping is what product design job descriptions ask for and rarely see in one portfolio.
A product design program covers more ground than a UX course. Research through to a shipped product, in the order you would actually use it, over twelve weeks.
A UX course usually runs from research through to prototyping and stops there. That is a real skillset and it is not the whole job.
A product design program adds the visual and interface craft, the product strategy underneath it, and, here, the part where you actually build and launch the thing. The difference shows up in what you can answer in an interview: not just how you would approach a problem, but what happened when you did.
Modules 1 and 2. Who it is for, what is wrong, and whether it is worth doing.
Module 3. The structure, before any of it is styled.
Modules 4 and 5. Brand, tokens, components, and every core screen at production quality.
Module 6. Real people, real reactions, written up.
Modules 7 to 10. Front end, backend, features, and a beta in real hands.
Modules 11 and 12. Store listing, landing page, public launch, and a plan for the ninety days after.
The combination of research, craft and shipping is what product design job descriptions ask for and rarely see in one portfolio.
The same twelve weeks work whether the product is a portfolio piece or the first version of a business.
Having built and shipped once changes how you hand off, what you ask for, and what you know is expensive.
You leave able to take an idea to a live product without needing anyone else in the loop.
No. The program starts from fundamentals and builds to a complete product. Complete beginners finish it, and existing designers use it to add AI workflows and shipping skills.
Scope. A UX course typically covers research through prototyping. This adds visual and interface craft, product strategy, and actually building and launching the product, so you leave with the thing rather than a plan for it.
Figma is the backbone, with Whimsical and Maze through the design process. Claude, ChatGPT, Midjourney and v0 for the AI workflow. Cursor, Supabase, Expo or Next.js, and PostHog for building and launching.
About ten hours a week for twelve weeks: one live session, several hours of hands-on work, and peer review. It is designed to fit around a full-time job.
$2,400 paid in full, or three monthly payments of $900, including every live session, all recordings, Demo Day and lifetime community access.
The founder route: you have an idea and want it shipped.
For career changers moving into UX from another field.
For designers adding the AI workflow to an existing craft.
The planning session is free and one to one. If this is not the right fit for what you are trying to build, you will leave knowing that.