Product design is the discipline of taking a product from problem to shipped solution. This 12-week program teaches the whole discipline, from research through launch, with AI tools woven through every phase.
Applications close Aug 24 · No coding required
Product design is the end-to-end craft of making digital products work: understanding users, defining the right problem, designing the interface, and shepherding the solution until it ships. It's broader than making screens look good: a product designer owns outcomes, not just aesthetics.
The terms get used loosely, so here's the practical breakdown:
The structure and logic: research, user flows, information architecture, usability. Makes products make sense.
The visible layer: typography, color, layout, components, motion. Makes products feel considered and trustworthy.
UX + UI + product thinking: strategy, prioritization, and shipping. The role most modern teams actually hire for.
AI workflows now run through all three: synthesis, generation, and even the build. That's the version we teach.
Interviews, problem framing, and evidence-gathering, so you design for a real need, not a guess.
Translate research into structure: flows, wireframes, and information architecture in Figma and Whimsical.
High-fidelity UI, a component-based design system, and clickable prototypes ready for testing.
Claude, ChatGPT, Midjourney, and v0 across the whole process: the working style modern teams expect.
Build the real product with AI-assisted tools (Cursor, Supabase, Expo or Next.js), with no coding background needed.
Usability testing with Maze, an App Store launch, analytics with PostHog, and your first iteration loop.
The detailed week-by-week breakdown lives on the program page.
The generalist role at startups and product companies, and the one a launched product prepares you for most directly.
Research- and structure-focused roles at larger organizations, agencies, and consultancies.
Designing end-to-end service experiences in health, finance, and the public sector: UX thinking beyond the screen.
Some graduates skip the job market entirely and keep building the product they launched in the program.
Each week follows the same rhythm: a live cohort session where new material is taught and work is critiqued, several hours of hands-on building toward that week's deliverable, and a 1-on-1 check-in with an instructor on your specific product. Everything is recorded, but the live cadence (and a cohort expecting you to show up with work) is the mechanism that gets people to week 12.
The program runs four phases over 12 weeks: validate (weeks 1–2), design (weeks 3–6), build (weeks 7–10), and launch (weeks 11–12), ending with a Demo Day where you present your live product. Total commitment is about 10 hours a week, deliberately shaped to fit around a full-time job. Tuition is $2,400 in full or three payments of $900, with everything included: no tiers, no upsells.
Explore the specialties within product design:
Cohort 05 starts Sept 7. Applications close Aug 24.
Apply for Cohort 05Questions first? Get in touch. We reply within one business day.